Sun Microsystems Goes Into Review – Limited to Bay-Area Agencies Only

Last week, Sun Microsystems put their ad account in review as a creative consolidation move. The current agency of record is Arnell Group (Omnicom) of New York. Interestingly, only shops with offices in the Bay Area are being invited to the table, likely dropping the incumbent from the pitch altogether. See Ad Age (reg. req.) for more details.
Granted, the majority of Sun’s marketing staffers are in the Bay Area, but does the agency shift from New York to NorCal signify upcoming changes to the rest of the advertising landscape?
What do our readers have to say? Sound off in the comments.



About Shawn Hartley

Creative technologist by day. VP at Corporate 3 Design in Omaha. Proud father and husband.