In an article on Slate, Seth Stevenson calls for an end for the kind of TV spots that make you go “huh?”:
“Enough already with the “twisted” humor. The willful wackiness. The over-the-top, absurdist scenarios.”
I’ve written about this before. It’s hard for advertising to push the envelope when real life already is doing a pretty good job of it.
It’s even harder when executing against a strategy (that may or may not be helpful). Yet, work that delivers a product benefit in an unexpected way is almost always the best.
But what product benefit is being portrayed by the sheep-guys? I like some wacky ads. The early Menthos ads were fun.
But now, I’m just glad I’m not the only one who sees some of these ads and wonder, “what was that?!?”
Some work, some don’t. But generally, I give credit for those companies at least willing to try something!