SPAM Tracking

I’m conflicted.
When is trackback spam spam, and when is it okay, if ever?
We received three such TBs this morning, all from M-ook: Guide to modern living The site is an Amazon Associate, and all its entries are geared to sell the online giant’s ever-expanding universe of products. I don’t really have a problem with that, but here’s what makes it spam—there’s no reference to our original post in their post. That’s abuse of TBs in my eye.
What do you think?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.