Real Leaders Listen

Management Issues: The battle to break through the glass ceiling into the boardroom leaves many women negative, worn down and disillusioned that they are not being used to their full potential.
The study of 6,000 managers by consultancy ISR found a quarter of women in senior jobs did not feel adequately involved in decision making.
Many did not have confidence in what decisions were made, were not encouraged to give their best and, worst of all, sometimes did not think it safe to speak-up at all.
The leadership of an organisation was the single most important factor in motivating both men and women, the study concluded.
People with positive views on leadership were more motivated and more likely to fulfill their full potential, and more senior women than men expressed concerns in this key area.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.