Quick, Find The Proofreader

Ad Age readers were quick to spot the typo in the next-to-last line of Fallon’s new ad for TheLadders.com:
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Look, typos happen. Very often, the fast nature of advertising, particularly online, leads to slips like this. No one’s perfect, least of all me. But when you’re sending out copies of a new ad for PR purposes, it doesn’t look so good.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.