Promoted Tweets To Increasingly Find Their Targets

Brands have been promoting their Tweets for awhile now, but thanks to a new offering from Twitter, brands are now able to more accurately target these Tweets to readers receptive to such messaging.

As part of its new targeting feature, Twitter will now allow advertisers to send paid ads, in the form of Tweets, to users who are interested in any of the roughly 350 topics on a list curated by Twitter. So be careful what you Tweet, because it’s about to be served back to you.

According to Reuters, Twitter is no longer content to be a “dumb” bulletin board.

In an effort to draw advertisers, the company also slashed the minimum price of “promoted tweets” to 1 cent each from 50.

About the price slash, Peter Kafka of AllThingsD writes, “A bunch of people who couldn’t afford Twitter ads now can.”

So we can expect to see many more Promoted Tweets in our streams. And we may well be creeped out, like we are when The Google and Facebook feed us ads based on our recent searches and website visits.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.