Pregame Brand Impressions Sought In Parking Lots Across North America

Ad Age is reporting on how brands are inreasingly ponying up to the tailgate, seeing this once sacred space as the marketing opportunity it clearly is. It must work, as I’m presently captivated by this unit from Hammacher Schlemmer, a $2,199.95 tailgate set that attaches to a trailer hitch. It includes a waterproof CD music system and 15-foot flagpole as well as a stainless-steel grill and cooler.

Now your team can lose, but you won’t care!