Pregame Brand Impressions Sought In Parking Lots Across North America

Ad Age is reporting on how brands are inreasingly ponying up to the tailgate, seeing this once sacred space as the marketing opportunity it clearly is. It must work, as I’m presently captivated by this unit from Hammacher Schlemmer, a $2,199.95 tailgate set that attaches to a trailer hitch. It includes a waterproof CD music system and 15-foot flagpole as well as a stainless-steel grill and cooler.
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Now your team can lose, but you won’t care!

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.