PyeongChang, South Korea. The winter games open next month just 60 miles from North Korea amid threats of nuclear war.
It wouldn’t be this way if moms ran the world. Moms have too much to lose.
This moving Olympics sponsorship work is from Wieden+Kennedy/Portland. W+K tapped director Alma Har’el to direct the ad. Har’el is founder of the Free the Bid movement, the ad industry initiative to put more female directors behind the camera.
The 22-year-old National Champion of the United Arab Emirates is known as “The Ice Princess in the Hijab.”
“I don’t really like that nickname,” she says. “I want people to focus on my skating, not what I’m wearing.”