Pfizer to Withdraw Lipitor Ads Featuring Dr. Jarvik

Following up a story we ran a few weeks ago regarding Dr. Jarvik and the use of a body double, Pfizer today announced that they are voluntarily withdrawing all advertising featuring Dr. Jarvik.
From the press release:

‘…the way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions from our primary goal of encouraging patient and physician dialogue on the leading cause of death in the world – cardiovascular disease,’

But the larger statement on the issue might just be given by their subtitle, “Company Commits to Ensuring Greater Clarity Regarding Spokespeople.”
Could public pressure and consumer backlash have gained a strong enough footing that the use of spokespeople – especially from celebrities, or even niche celebrities in the case of Dr. Jarvik – be on the wane from big Pharma?



About Shawn Hartley

Creative technologist by day. VP at Corporate 3 Design in Omaha. Proud father and husband.