Paul MacFarlane is the founder of The 10/05 Experiment in St. Louis, and has spent years challenging the conventions and practices of the ad industry. Which is not an easy path to walk down. But that doesn’t begin to describe Paul. His online diary will give you some insight into his thoughts.
In the first of a three-part podcast from St. Louis’ Act3i called “Designing the Story,” you can hear Paul talk about his life and his philosophy. You can download it from Act3i or go to iTunes and do a podcast search on “Designing The Story.” The first podcast is 10 minutes, and leaves you wanting to hear more.
