I’ve learned some things in my ten plus years working in advertising. Perhaps the most important thing I’ve learned is that I’m ill suited for this business. Simply put, I have the wrong temperament. I lack all patience for the daily compromises that must be made. That’s what this business is, like politics, one compromise […]
I’m posting this print ad for Saturn’s Aura because what they’re saying here is key to the resurgence of the American car market. Simply “Buying American” is not sufficient when the product is inferior. Then one’s patriotism and concern for American labor actually costs a great deal, unnecesarily.
Here’s an interesting unofficial spot for the iPhone: It’s made by a production company called “The Consultants.” It’s certainly more representative of real life in New York City than the other “diversity” oriented ads I’ve seen. According to MacRumors.com, this ad was the result of a Craigslist casting call. The casting call asked for “people […]
I just spent a few days in Minnesota, which allowed me to get my morning espresso fix at Minneapolis-based Caribou Coffee. While in their Northwoods cabin-like retail environment, I noticed some interesting table tents that describe Caribou’s commitment to sourcing coffees produced in environmentally and socially responsible ways through best-practices farm management. Turns out Caribou […]
I’m sure by now you’ve heard about Roy Pearson, the numbnuts judge in DC who’s suing his dry cleaners for $54 million because they misplaced his pants. Why does he think he’s entitled to all that cash from the Chungs, who own the dry cleaners? Here’s a trial excerpt, as he’s being questioned by Judge […]
According to a spokesperson from Springer & Jacoby International in Amsterdam, the shop has positioned themselves as “a sparring partner to clients, helping and challenging them to overcome their own brand’s conventions. In this vein, the agency worked up a rebranding campaign for Atradius – one of the world’s leading credit insurers. The new campaign […]
Thanks to the constant clicking through from one page to another on this very intertubes, some savvy marketers are introducing condensed versions of programming and advertising that lets viewers get their fix without taxing their diminished attention spans. According to The New York Times, Honda is teaming up with Sony Pictures Television to help launch […]
The Wall Street Journal shines its light on the Japanese ad market, showing just how closely held it is by the Japanese themselves. Recognizing this fact has led some international players like TBWA to invent new structures that work within Japanese business culture, instead of the lame (if not imperialist) “If it works in the […]