More marketers today are empowering brand evangelists, or in simpler terms, a company’s best customers. There are several new ways to go about this, then there’s the old school way, patented by recreational clothing manufacturer, Patagonia. Patagonia is led by one of our time’s true corporate visionaries
Starbucks Gossip is an interesting new site from Jim Romenesko, veteran journalist, editor and pioneering blogger. With his work for Poynter and his Obscure Store blog, you’d think this uberblogger would have no time for keeping tabs on the coffee behemoth. But no. He does have time, and Starbucks haters everywhere are grateful.
“A product is an artifact of a truth of a promise. A brand is a promise. The promise of Gateway is to be the wagon-master across the silicon prairie. It was more interesting to me that Gateway opened stores than Barnes & Noble went dot-com. It doesn’t matter whether Gateway sells anything in its stores […]
Blogs are being discussed just about everywhere in mainstream media today. CNBC and other news programs have even begun to feature bloggers like Ana Marie Cox, a.k.a. Wonkette, as talking heads. Now wiki is having its day in the sun. Business Week and Red Herring recently ran articles on this open source publishing technology. While […]
Clairol’s Herbal Essences, when applied, no longer produces orgasms. The beauty product does lead Jadyn Maria to sing, however. Too bad. Any old shampoo can lead one to sing in the shower.
Call me old-fashioned, but I prefer ads that dramatize the product benefit. Apparently, Outback Steakhouse knows nothing about this time-honored approach. One of their current efforts features three hunks that come to the table to serve three adoring, but rather shy, ladies. No mention of the food at all. What happens when a lonely lady […]
In four Monterrey, Mexico churches, Israeli-made cell phone jammers the size of paperbacks have been tucked unobtrusively among paintings of the Madonna and statues of the saints. AdBusters seeks to “jam” our pervasive media culture, TiVo helps content hungry viewers jam commercials and now we have priests in Mexico jamming cell phone usage. I applaud […]
The future just arrived. Welcome to it. AdAge editor, Scott Donaton writing today about how consumers now hold all the cards, not marketers, said, “Make no mistake, it’s nothing short of a revolution. Those who don’t embrace it — and resistance to change remains disappointingly strong — will be crushed by it.” Scott Donaton, editor […]
Sun Times advertising columnist, Lewis Lazare, just phoned to ask me several questions about AdPulp, blogs, my industry experience and whether I wouldn’t prefer to be writing the great American novel. Look for his write up next week. It will be interesting to see how he breaks it down. He can be a tough critic, […]
Adweek’s Joan Voight published an article today about the importance setting has on an agency. Naturally, she leads with Mike Shine, since Butler Shine and Stern occupy offices in Sausalito
Is advertising art? This question has been there from the beginning. For sure, most advertising has been rendered so poorly, the claims that it might be an art form seem ludicrous. Yet, there are reasons to believe ads do constitute an art form. For one, if anyone could do it, the writers and art directors […]
Rarely are rejection notices considered a marketing opportunity. But everything is marketing when it involves your brand. For instance, these notices often arrive on letterhead, with a big fat logo prominently displayed. That’s a marketing opportunity. The other day, I got such a notice from High Country News, where I had applied to be News […]