McDonald’s, the Oak Brook, Illinois-based fast food purveyor has moved its Oven Selects business from roster shop Leo Burnett, back to DDB Chicago. DDB is also a roster shop and the former agency on the account. The Oven Selects line includes Crispy Buffalo Chicken, Beef ‘n’ Provolone, Leaning Tower Italian, two New York Reubens — […]
Apple, which enjoys an 80%+ share of the digital player market, today announced the next stage in their co-marketing relationship with uber-band, U2, the iPod U2 Special Edition. Just a couple of short years ago Moby was criticized and branded a sell-out for licensing the commercial rights to the individual tracks on his album Play, […]
One of my favorite pastimes is railing against elitism, wherever I happen to find it. The ad industry is bloated with it. TV is better than print is better than direct is better than promotions. New York is better than Chicago and L.A., but Minneapolis, Boston and San Francisco are where it’s at. Unless you […]
Intersticials are the flash-based commercials that keep you from the page you actually want to view until the intrusive messaging plays out. Here’s the root of the now widely used industryism: interstice \in-TUR-stus\, noun; plural interstices \in-TUR-stuh-seez; -suz\: 1. A space between things or parts, especially a space between things closely set; a narrow chink; […]
“Blogging is not about starring in a conversation, it’s about having a conversation with stars!” -Steve Rubel of Micro Persuasion When speaking with Lewis Lazare of the Sun Times last week, he called AdPulp a gossip site. He also wanted to know why we chose the word, “Pulp” and if you read his piece on […]
Last week, Sun Microsystems put their ad account in review as a creative consolidation move. The current agency of record is Arnell Group (Omnicom) of New York. Interestingly, only shops with offices in the Bay Area are being invited to the table, likely dropping the incumbent from the pitch altogether. See Ad Age (reg. req.) […]
Taco Bell is thinking outside the bun again. Two years ago, the nation’s flagship Mexican QSR placed a 12′ x 12′ floating target in the South Pacific, promising a free taco to all Americans if Russia’s Mir satellite hit it upon reentering our atmosphere. Didn’t happen. Fast forward to tonight and Game 3 of the […]
Screenwriter and film director, Scott Hicks, was tapped to direct a series of ten new spots for Chicago-based Hyatt. Hicks is best known for his work on the 1999 film, Snow Falling On Cedars. The commercials were produced through Hyatt’s agency, Cramer-Krasselt, the independent shop with offices in Chicago, Milwaukee, Phoenix, Orlando and New York.
Iron City, in conjunction with Alcoa, is making their beer available in aluminum bottles. The idea is that aluminum bottles will keep beer colder for as much as 50 minutes longer than a glass bottle, according to Alcoa. The bottles are also lighter, resealable and unbreakable. Alcoa suggests the innovation–which is already used for beer […]
Business Week is reporting on Old Spice’s attempt to sell the old brand to a new breed. Maybe this P&G brand ought to run ads on pizza boxes. In another story from Business Week, the venerable business mag describes the allure of the new cardboard medium: “…with pizza, ‘everybody is happy to see it.’ Indeed, […]
Why would Philadelphia’s Metrocorp
If there’s anyone left wondering what the gold band that John Kerry wears on his wrist is about, it’s about curing cancer. The bracelets, or bands, are available from the Lance Armstrong Foundation. Here’s a case where viral and buzz marketing, word-of-mouth advertising and traditional media all work together flawlessly.