Portland’s Sasquatch Advertising has unleashed Lemon Your Widemer, a viral video site for its client Widmer Brothers Brewing. The site promotes Widemer’s Hefeweizen, a German style beer served with a slice of lemon.
Phil Rosenthal, creator and executive producer of Everybody Loves Raymond testified before Congress on behalf of the Writers’ Guild and Screen Actors Guild. He denounced product integration and did so quite elegantly (even though this issue is primarily a battle for compensation, and not about big bad brands forcing themselves on entertainment elites). [via New […]
L.A. Times has a story about a multinational brand caught in the middle of a larger story about crime, nature, globalization, history, imperialism and poverty. The setting is Liberia, the African nation emerging from 14 years of civil war. The brand is Japanese-owned Bridgestone. Bridgestone is in Liberia for its natural resources. Rubber is Liberia’s […]
According to The Wall Street Journal (paid sub. req.), the ability to direct ads to viewers’ specific interests which is driving the growth of Internet advertising, could also fuel the new ad opportunities on cable platforms. Cable operators, through which a majority of Americans watch TV, are developing a new generation of marketing platform, including […]
Derek Powazek, the founder of JPG Magazine and long time member of the technorati has been forced out by his business partners. Believing as he does in radical transparency, he chose to detail some of the sordid details on his blog. Unfortunately, issue 10 will be the last one that Heather and I will have […]
According to Adweek, Virgin Atlantic Airways has placed its creative and media account, held by Crispin Porter + Bogusky, into review. While the Miami-based MDC Partners agency was invited to defend, it will not participate in the review, the client confirmed. “Commercial objectives require a new approach to strongly position our brand and service offerings […]
MySpace is fast becoming VideoSpace. According to The Wall Street Journal (paid sub. req.), The News Corp-owned site seeks to “aggressively expand its video offerings and grow from its social-networking roots into a popular culture and lifestyle portal.” The content will cover music, celebrities, action sports and other topics that MySpace executives say its community […]
Ogilvy’s Rohit Bhargava received an honorable mention in Slide Share’s World’s Best Presentation Contest for his blogging types treatise. Why one might need to know this type of arcane material is beside the point. I’m looking at the design of the presentation, and it is elegant for Power Point.