The world is made for widgets of all sorts. Facebook widgets, desktop widgets, mobile widgets, etc. According to The New York Times, there's a new place for widget enablement—right next to your sleeping head. The simplest way to describe the Chumby is as an Internet-enabled alarm clock. It actually is a Linux-powered, WiFi-connected computer with a touchscreen in a palm-sized bean bag that is intended to replace …
DIY Takes Over The World: Consumer Generated Wine
Wine isn't media but consumers are generating it nonetheless. Crushpad's YouTube page is full of DIY info on the art of winemaking. And The New York Times is all over it. Crushpad, a San Francisco company is tapping into a market in which people not only want to sip the goods but also live the experience up to their elbows. Crush Camps are intensive lessons on such basics as sorting, destemming and punching down the …
Continue Reading about DIY Takes Over The World: Consumer Generated Wine →
Media Planners Exit To The Left
According to Ad Age, Omnicom Group's GSD&M Idea City will axe between 100 and 200 staffers after losing its piece of AT&T's $3.4 billion media account. GSD&M declined to cite the size of its work force, but in 2006 the shop had 891 staffers, according to Advertising Age data. When the smoke clears, the agency will be down to half of what it was at its peak, according to one executive, who said the agency has already …
Who Moved Kraft’s Cheese?
Kraft Singles wants you to Have A Happy Sandwich. The processed cheese maker also wants you to participate in the marketing of said cheese slices, which is why they're dangling 50 Large in front of anyone with a video camera and an idea. Like this guy... [via Endless Simmer] …
Ghost Dog Does The Dew
Forest Whitaker (who we loved in Ghost Dog) is one of the brains behind Dewmocracy, a story-based advergame from Mountain Dew. According to the site, players "are invited to join the movement to create the next Mountain Dew. Your journey will give you the power to select the flavor, color, name, logo, label, and tagline for the next Mountain Dew." Props to the good people at WhittmanHart Interactive who did the game …
Goodby Guys To Wed For Fame And Money
Never say Goodby doesn't understand the interwebs and modern culture. Adages points to 2 Husbands, a web-based reality series where people compete to wed one of two guys who work at Goodby. That's all the proof we need. Zach Canfield, a creative recruiter, and Tanner Shea, a designer, are the guys. Canfield has had some experience with this kind of stunt: last year, he went online and raised $10,000 to take British …
Continue Reading about Goodby Guys To Wed For Fame And Money →
Media Neutrality Handed Down From On High
Media Daily News calls the Leo Burnett reorg, announced today, "the most blatant gesture yet by a major agency holding company that the traditional agency model is broken and needs to be reinvented." Publicis described the new structure as an "open architecture" model drawing on the assets and key personnel of Burnett, SMG, Arc and Digitas, with "no default lead" in the process. The new collaborative model becomes …
Continue Reading about Media Neutrality Handed Down From On High →
Meditate On This, Mr. Focus Group Man
[via Lee McEwan] …
Continue Reading about Meditate On This, Mr. Focus Group Man →