Speaking at Futures of Entertainmet 2 in Cambridge on Saturday, Baba Shetty, who has worked for BMW and Fallon, said one of the things that attracted him to Hill Holliday is the fact that the agency never outsourced their media department, like so many others in search of scale. According to Adweek, another prominent ad man is a fan of media departments with the agency proper. "Why creative agencies have shed media …
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