Let’s assume, for a moment, that people are brands unto themselves. So what you make of Tom Cruise’s recent behavior in his interview with Matt Lauer? Big movie stars like Cruise need to maximize their appeal to keep their lure at the box office. So when Cruise comes out and bashes psychiatry as well as […]
So far we’ve looked at agencies located in Bend, Burlington, and Coeur d’Alene in this series. It’s time to add Bozeman to the list. Mercury Advertising, a precocious seven-year old, won 74 awards–including Best of Show–at the Montana Addy Awards held earlier this year in Great Falls. According to Director of Business Development, Bob Jones, […]
Anthropologist, Grant McCracken, considers the Hegarty trade off. At some point, almost all the important players in the world of marketing embraced the Hegarty trade off*. They stopped trying to appeal to everyone all the time. They gave up climbing to ever cheerier, cheesier heights of good humor. They surrendered the
I was a fan of Robert Shaw West, when he was running West + Vaughn, the Durham, NC hot shop. In 2001, West and some of his West + Vaughn cohorts refashioned themselves into The Republik, also in Durham. The small shop’s big point of difference is the fact that they tie their compensation to […]
Image courtesy of Kastner. Thanks to Cool Hunting for the pointer.
PSFK points to a Honda press release, announcing the introduction of the “revolutionary FCX, an advanced hydrogen-powered fuel cell vehicle.” Jon and Sandy Spallino of Redondo Beach, California, who signed a two-year lease on the vehicle, become some of the first non-fleet users of this environmentally-friendly transportation technology. The Spallino family will also be among […]
Sun Times advertising writer, Lewis Lazare, has been on a role, of late. Today he blasts Crispin Porter + Bogusky for their lame remake of the 1971 classic, “I’d Like To Buy the World a Coke.” Lazare likes to give out grades, and CP+B gets an “F” for the new “I’d Like to Teach the […]
“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.” -Steve […]
Adweek reports that former Chief Marketing Officer at Coors, Ron Askew, is headed home to Dallas and the agency that gave him his start in the business. Askew is now the CEO of Omnicom-owned Tracy Locke. The article fails to mention that Askew left Tracy Locke in 1993, when he and a group of partners […]
Steve Hall reports on two new ad free blogs that lift content directly from Gawker and New York Post’s Page Six, with no attempt to alter, nor add to the information presented. In an email exchange, the anonymous “blogger” had this to say: “This is a piece of performance art meets media. We wanted to […]
USA Today: Wm. Wrigley Jr. announced Wednesday that it has completed its acquisition of Life Savers and Altoids brands from Kraft Foods and plans to shutter some factories and lay off about 500 workers. The $1.46 billion cash deal also gives the Chicago-based gum maker several other brands, including Creme Savers, Sugus candies and some […]
Every company must be guided by a mission statement. Ours is to be known worldwide for pimping our customers’ junk in the perfect attire for any occasion. -Richard T. Norcross, Durex Dickorations Thanks to Adverblog and Hello Word for the, uh hum, pointers.