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Advertising News and Know-How Since 2004

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Utah Symphony Passes The Baton To Patrons

As a way to call attention to Utah Symphony's new conductor, Riester's Jeff Bagley got a bunch of famous and everyday Utahns to "play" conductor. Of course, it takes loads of talent and training to conduct an orchestra. Even so, the idea that one "could" conduct is an attractive thought and one that may lead more people to take an interest in the Utah Symphony. …

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If You Have To Say “I’m Not A Witch,” You’re Already Guilty. Have We Learned Nothing From American History?

Christine O'Donnell is running for U.S. Senate in Delaware. And we all know what a beauty contest these elections can turn into. Did I say beauty contest, I meant mud bath. We all know what a mud bath these elections can turn into. [via Adfreak] …

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When You’re Drug Free, You Change The Company Name To Match The Domain Name

The Partnership for a Drug-Free America is changing its name to The Partnership at Drugfree.org. I, for one, am thankful that the name change wasn't to some lame acronym. In support of this change, the organization is launching a new campaign from Euro RSCG New York to introduce its new branding and make the nonprofit more available and relevant to those the organization serves: parents and families. …

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Oregon Retailers “Go To The Mattresses” To Save You Money

BedMart, a retailer with 18 Oregon locations, isn't afraid to bring it. Check out this new attack spot from the company: This commercial takes a really nasty swipe at cross-town mattress purveyor Mattress World and TV pitch woman/owner, Sherry Hiner. Here's a spot featuring Hiner doing her thing: And here's another nightmare from BedMart: Sadly, I don't know who made the BedMart spots. Please leave a comment here …

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Rockport Is More Than A Town, It’s A Sexy Shoe Brand For Single Models Pretending To Be Yuppies

How's your commute? I doubt it's hot, but maybe it could be, with a pair of Rockport shoes on your feet. Yes, I'm kidding. But Rockport is not. "'Hot Commute' is all about the lifestyle that Rockport embraces: the active, on-the-go metropolitan style of a modern professional," says Daniel Tschuemperlin, Senior Vice President of Product and Brand Marketing at The Rockport Company. Here's more of Tschuemperlin's …

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