Chris Edwards, executive vice president and group creative director at Arnold Worldwide, said, "The whole idea behind the quiz is: 'Are you New England enough for this coffee?' If you are from New England, you will get these references." [via Boston Globe] …
Free Wi-Fries!
[via Blogilvy] …
Enough Caffeine Will Light You Up
McDonald's does do a lot of interesting outdoor executions. Here's a lamp post from downtown Vancouver, courtesy of agency Cossette Post. Hat tip to Direct Daily. …
Double Quarter Pounder With IMEEM
I've been hunting tracks on IMEEM, the soc net for music and video lovers, of late. As such, I sometimes see things I otherwise wouldn't have. Things like this: When you click the McAd, it opens a stream of pop songs. When you land on that page another McAd is there to greet you and drive you to The Reality House Show: To recap, McDonald's is attaching it's dollar menu to pop music on IMEEM, and in a separate move …
A Cup Of Smack Talk
In Seattle, right near Starbucks' headquarters, McDonald's makes it very plain how they feel: From The The Seattle Post-Intelligencer: Earlier this year, McDonald's started unsnobbycoffee.com to promote the launch of espresso drinks in the Seattle market. Will Starbucks respond in kind? Unlikely. While the coffee wars received much media and Wall Street trumpeting this year, Starbucks has been mostly silent, …
Dan Wieden Talks Howard Schultz Into Running National TV
"By its very nature, national advertising fuels fears about ubiquity," Howard Schultz, Starbucks CEO said over a decade ago. With Dunkin Donuts and McDonalds competing for his customers, Mr. Schultz is singing a new tune. One he learned from Dan Wieden. "We need to recognize that the category is evolving," Mr. Schultz told analysts on a conference call Thursday. "And as the leader, we have an opportunity to make sure …
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Caption It #23
[via McChronicles] …
Go Elsewhere Spendthrifts
Bill Green at Make the Logo Bigger cracks me up. Here’s what the fast food industry playbook for 2007 appears to be: let’s just all do weird shit. BK did it first with Subservient, so let’s copy them, right? Maybe some of it will work. Maybe some of it won’t. Doesn’t matter. Let’s just try anything. So go to this contest page on YouTube and watch Napolean Quarter Pounder dude change into shorts. You could win stuff. …