Lisa Hymas of Grist doesn’t buy the McLocal message she found in suburban Seattle. She asks what’s next, “High-fructose corn syrup from Ames, Iowa?” Here’s my problem with the Gristian criticism. Way too many environmentalists are still stuck in an “us v. them” mindset, which is a trap. We’re all in this together. We want […]
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Hey, it’s 4:23 PST and I haven’t talked about branded utility today. Time to fix that… The agency behind this McDonald’s service idea is Cossette in Vancouver, BC, where they practice something called “Convergent Communications.” Hey, as long as it creates positive brand impressions, I’m for it. [via Metal Potential and The Denver Egotist]
Chris Edwards, executive vice president and group creative director at Arnold Worldwide, said, “The whole idea behind the quiz is: ‘Are you New England enough for this coffee?’ If you are from New England, you will get these references.” [via Boston Globe]
McDonald’s does do a lot of interesting outdoor executions. Here’s a lamp post from downtown Vancouver, courtesy of agency Cossette Post. Hat tip to Direct Daily.
In Seattle, right near Starbucks’ headquarters, McDonald’s makes it very plain how they feel: From The The Seattle Post-Intelligencer: Earlier this year, McDonald’s started unsnobbycoffee.com to promote the launch of espresso drinks in the Seattle market. Will Starbucks respond in kind? Unlikely. While the coffee wars received much media and Wall Street trumpeting this year, […]
“By its very nature, national advertising fuels fears about ubiquity,” Howard Schultz, Starbucks CEO said over a decade ago. With Dunkin Donuts and McDonalds competing for his customers, Mr. Schultz is singing a new tune. One he learned from Dan Wieden. “We need to recognize that the category is evolving,” Mr. Schultz told analysts on […]