Denver agency Karsh\Hagan, part of TBWA Worldwide, has helped insert McDonald's coffee drinks into local news programming on Fox affiliate, KVVU in Las Vegas, according to The New York Times. McDonald's products also appear on morning news shows on WFLD in Chicago; on KCPQ in Seattle; and on Univision 41 in New York City. With the economy in rough shape and advertisers funneling more dollars to the Internet, the …
Ad Creep Reaches PDFs
Yahoo and Adobe are combining forces to monetize content published in Adobe's PDF format. For advertisers, Ads for Adobe PDF Powered by Yahoo! extends reach by delivering advertising across a new channel of content, while also providing the ability to track advertising performance, just as they can today with ads placed on Web sites. Todd Teresi, senior vice president, Yahoo! Publisher Network said the move "is a …
Local TV Brands Make Online Moves
The Wall Street Journal (paid sub. req.) is reporting on moves being made by local TV stations to build their brands online. TV stations have suffered body blows from the Web. Lucrative 11 p.m. newscasts are sinking in the ratings as more viewers go to the Internet for cable channels to get weather and sports information. While newspapers have had success building heavily trafficked Web sites, "people still don't …
Investment In Online Intel Soars
Washington Post looks at New Media Strategies--a company of 70 people who scour the web each day to track what's being said about their clients' brands. As the explosion of blogs, social networks and video-sharing sites has driven big companies to recognize the role of Internet image in protecting their bottom lines, traditional media companies and private investors are seeking to buy Web-savvy start-ups that have a …
Iowa Journalists Delve Into Marketing Services Business
The Wall Street Journal (paid sub. req.) looks at one prominent media company's scramble to become a player in marketing services. Meredith Corp., whose magazine titles include Better Homes and Gardens, Family Circle and Ladies' Home Journal, is spending an undisclosed sum to acquire Los Angeles-based digital-ad agency Genex and Arlington, Va., word-of-mouth-marketing firm New Media Strategies. The acquisitions …
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Big Money At Top Of Media Pile
According to Ad Age, Comcast Corp. President CEO Brian L. Roberts’ total compensation for 2004 was $33.5 million, making him the highest paid media executive in the magazine's survey. Roberts and his rival James O. Robbins, president-CEO of Cox Communications, who was paid $29.4 million, beat out such well-known luminaries as Sumner Redstone, chairman-CEO of Viacom, ($28.3 million) and Rupert Murdoch, the …
Designs On A Career
Business Week: Is there a glut of students graduating from graphic design programs in the United States today? A 2004 National Association of Schools of Art and Design (NASAD) survey indicates that out of 18,000 graphic design majors in 152 four-year programs conferring B.A. and B.F.A. degrees 3,500 are graduated annually. This figure is strongly disputed, however, by North Carolina State's Meredith Davis, who claims …
Times Says Fast Company Is Done
from New York Times: When the Meredith Corporation announced its purchase of Gruner & Jahr's women's magazines last Tuesday, Meredith said that Gruner's business magazines, Fast Company and Inc., were not "material" to the sale. What that means is that two magazines that sold for more than half a billion dollars four years ago now have a value of zero. As it flees toward its exit from a billion-dollar experiment gone …