"The best corporate bloggers are probably going to be grown organically from inside of the organization and are going to need little to no need for outside help because they'll come to it the way we have all come to it: they read blogs, they get curious, a friend shows them the basics or they just figure it out, they fall in love with it and they're off and running. The whole point of blogging is it's dead easy. On …
Yo Tony, Easy On The Exclamation Marks!
from Mr. Little's web site: Tony Little has taken casual footwear to the next level with new Cheeks …
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We Don’t Need No Stinking Diets
from NY Times: Soft-drink makers are racing to replace or play down the word "diet" in brand names in favor of alternative terms they hope will help fatten sales. The Coca-Cola Company kicked off the trend in September by renaming the diet version of its Sprite lemon-lime soda Diet Sprite Zero. That name will probably be changed before long to Sprite Zero, as the soda is called in more than 20 markets overseas. The …
Kirstie Alley Takes Her Excess Weight To The Bank
from Ad Age: Weight loss company Jenny Craig will feature new Fat Actress sitcom star Kirstie Alley as its celebrity client in TV ads beginning Jan. 10, according to the company. The ads, from J. Walter Thompson, New York, will track Ms. Alley's intended loss of more than 50 pounds following Jenny Craig's new YourStyle personalized weight loss plan. Despite the fact that her substantial weight gain landed her a …
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What It Takes To Reach Guru Status
According to Accenture, a leading business guru must be highly visible on the internet (as measured by hits on the Google search engine), publish work that is widely known in the academic world (citations in the ISI Social Sciences Citations Index), and be frequently mentioned in the media (mentions in LexisNexis). Of the top 50 business gurus ranked by Accenture, I've heard of roughly 20 percent of them. Kevin Kelly …
Still Smarting From The Dan Rather Flap, CBS Makes Another Stupid Move
from Adweek: CBS has agreed to stop airing three Miller Brewing TV spots following a protest from Anheuser-Busch that the work is based on improperly conducted taste tests, officials said. A-B in November filed a protest with the four major TV networks over 11 Miller commercials. A-B argued that Miller's taste test was improperly conducted in part because people were asked which beer had "more flavor" or "more taste" …
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A Sad Day For Dutch Beer Enthusiasts
Russians Are Really Taking To This Capitalism Thing
Buzz Sponge points to Russia's Kalashnikov Vodka and the use of sexy Nikita Girls to help sell it in London's trendiest night clubs. But that's not the interesting part. This is: According to the brand's web site, Mikhail Timoveeich Kalashnikov was born on November 10th, 1919, to a large peasant family in the village of Kurya, high in the Altai Territory of Siberia. In 1938 M T. Kalashnikov was called up for Red …
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