from AdAge: In a what has become a quadrennial custom, a newly elected president of the U.S. will be inaugurated today amid celebrations largely funded by marketers, media companies and other corporations that routinely lobby in high government offices. Bristol-Myers Squibb, ChevronTexaco, Exxon Mobil, FedEx, Pfizer, Aflac, Home Depot, Bank of America, Time Warner, Altria, Ford Motor Co. and AT&T are among the …
Celebrating Celebrity Knows No Bounds
Thanks to Preshrunk for the pointer. …
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Easy Rider Still Playing In Boomers Heads
from USA Today: Motorcycle sales last year jumped to their highest level since 1979, the Motorcycle Industy Council says. Pushed by an increase in female riders and the broadening appeal of motor scooters and other small, less-expensive two-wheelers, sales rose 4.7% to top 1 million for the second-consecutive year, according to MIC. The average age of motorcyclists rose to 41 in 2003, the latest available data, from …
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Hotmail Gets New Outlook
from Associated Press: Microsoft Corp. will begin selling its Outlook e-mail program as a subscription to Hotmail customers, in a bid to persuade people to pay for add-on services and better compete with rivals such as Google Inc. and Yahoo Inc. The new service, which costs $59.95 per year, will let people organize e-mail, contact lists and calendars in their online Hotmail accounts using the Microsoft Outlook …
Another Ad Exec Takes To Blogging
from Fortune: Steve Hayden, vice chairman of New York-based Ogilvy & Mather said, …
Floating Entertainment Centers Now Funnier Than Before
from Crain's Chicago Business: The Second City is hitting the open water. The Chicago improv troupe best known for launching the careers of stars, such as Bill Murray, Chris Farley and Tina Fey, has entered a partnership with Miami-based Norwegian Cruise Lines. The arrangement calls for six Second City comedians to both teach and perform on the Norwegian Dawn cruise ship, which sails from New York to the Caribbean. …
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CEO Says KFC Is Like Silk
China's relentless appetite for the colonel's chicken has KFC on a building boom in the world's most populous country, with 1,200 locations, soaring profits and a menu that mixes in bamboo shoots and lotus roots. At a time when its sales in the United States are struggling, KFC is dominating even rival McDonald's in China and turning the goateed visage of Kentucky Fried Chicken founder Colonel Harland Sanders into a …
McDonald’s Is Lovin’ It Large
McDonald's Corp. said Tuesday that sales at U.S. restaurants open at least 13 months, or same-store sales, rose 6.9 percent in December and 9.6 percent for all of 2004, its best annual performance in 30 years. Same-store sales are considered the best indicator of a retailer's health. The December figure marked the 21st straight monthly increase. Worldwide sales rose 4.9 percent in December--their 20th straight …