Steve Hall of Adrants makes available a new ad from Nike that celebrates big butts. Given that Nike is a fitness company, one might think this approach incongruous. But from a strategic point-of-view, it makes sense to be inclusive of all body types. Sadly, from a creative execution point-of-view, this ad needs work. Here's the worst copy sequence from the ad: My butt is big... It's a border collie That herds skinny …
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