From Reuters: Struggling U.S. airlines, looking for new ways to generate revenue, are getting bolder about charging for pretty much anything that makes air travel a little more comfortable -- including aisle seats. First came charging passengers for in-flight meals. Then, reservations done by phone cost extra. And now, one major airline, Northwest Airlines Corp., is trying to charge … [Read more...] about Nickels And Dimes
What do we "sell" here on AdPulp? Nothing. The content we package, or repurpose, is free for the taking. Thus, our obligation to live by the time-tested "customer is always right" adage is thankfully nonexistent. Free dailys, weeklies or web sites that are supported by advertising can't play that game. They're beholden to their audience, because their numbers allow for a revenue model. … [Read more...] about Public Notetaking
JWT's clever media placement for Stringfellows, Paris. [via Frederik Samuel] … [Read more...] about NOT Main Street USA
From USA TODAY: Andrew Young, one of the Rev. Martin Luther King Jr.'s top aides, a former United Nations ambassador and former mayor of Atlanta, announced last month that he would head a group formed to spread the word about the positive contributions of Wal-Mart Stores. Young says he was drawn to the Wal-Mart venture because the company is creating wealth, especially in rural and … [Read more...] about Andrew Young Stuns Labor Activists And Then Some
What is it with insurance firms using animals in their marketing? Pacific Life has the whale. Mutual of Omaha had an entire wild kingdom, once upon a time. And now The Hartford is bringing back their buck with a magnificent rack. I don't mind, I'm just wondering aloud. From New York Times: The Hartford Financial Services Group is so focused on wealthy baby boomers that it keeps a team of … [Read more...] about Financial Services Opt For Cabela’s Look And Feel
The Consumerist crew doesn't miss a thing. I mean, can you name one other person, or entity, that scours free standing inserts for photoshop abuse? This JELL-O ad appeared in the coupons this Sunday. Frankly, it’s horrifying. What have they done to this poor models legs? No legs are supposed to bend to that degree. Using fiendish implements of torture, they seemed to have moved her knees … [Read more...] about A Crime Against Pixelated Humanity
I'm surprised to see that Snark Hunting likes Sprint's "Yes-man" campaign. Sprint’s new “Yes-man” campaign is effective because it’s taking a negative phrase, redefining it, taking ownership of it and getting you to pay attention. Verizon pulled a similar power play through its “Can you hear me now” campaign, embracing a phrase muttered by everyone who has had a bad cell phone … [Read more...] about Hang Up And Live
Working in advertising, I can't imagine a life without Internet. And in the process of moving cities recently, any time I spent without a fast connection nearby gave me panic attacks. Seriously. So this BusinessWeek article about Internet growth and resistance is fascinating to me. Many people are non-Netizens for obvious reasons. They can't afford service or live in remote areas without … [Read more...] about Is The Web Hitting A Wall?