[via New York Times] … [Read more...] about To Increase American Circulation The Economist Stoops To Use Of Puns
From New York Times: A bill under debate in the French Parliament may require iPods to be able to play music purchased from competing Internet services, not just Apple Computer's own iTunes Music Store, forcing changes in the business model that gave rise to the revolution in legal digital music downloads. The outcome of the debate, which began as an update to French copyright law, is … [Read more...] about France Calls Bullshit
If you work in advertising or a related field, it's likely that you work too many hours and juggle too many tasks. For your own good, your firm's benefit and your client's benefit, stop it now. This story in Fortune explains why. What scientists have only recently begun to realize is that people may do their best thinking when they are not concentrating on work at all. If you've ever had … [Read more...] about Cut Yourself Some Slack
"We have a perception that we are not hot, and that perception keeps us from being hot…We have to get a couple of [big] wins, and that perception will go away." -Pat Fallon speaking to the WSJ Marc Babej thinks the standard for “hot” should be rooted in the only thing that really matters about advertising: its ability to generate sales and/or justify margins. Even though there's way too … [Read more...] about Creativity Spikes Sales
The manual Rubel speaks of--"Social Computing: How Networks Erode Institutional Power, And What to Do About It" from Forrester--costs $299. So, I think I'll pass. However, I will study the chart, he kindly provided. … [Read more...] about “Read The Freakin’ Manual” Sayeth Rubel
From The Wall Street Journal (sorry, you'll need access to the entire article): Cojones is a Spanish word that means, literally, testicles. In the U.S., however, it's a sort of catchall term for daring. That's approximately what Volkswagen was going for in a blunt black and white billboard featuring its GTI 2006 model accompanied by two words in big, bold letters -- "Turbo-Cojones." But … [Read more...] about Will Volkswagen Lose Its Cojones?
According to USA TODAY, Microsoft is prepared to spend $500 million to help market Windows Vista and Office 2007, the latest versions of the company's dominant desktop PC operating system. Microsoft is "desperate to change" the mindset that current desktop software is "good enough," Paul DeGroot, licensing analyst at Directions on Microsoft, says. Vista and Office 2007 are designed to … [Read more...] about Big Money To Push MS Office ’07
From Charleston Post & Courier: A state senator says the University of South Carolina needs to rethink its Fighting Gamecock mascot if the Legislature passes tougher penalties on cockfighting. If the bill passes, "how can we as lawmakers and other leaders of this state justify a major institution in our state running ads and logos on billboards with a fighting gamecock with spurs on the … [Read more...] about Gamecock Yes. Fighting No.