Outstanding Mission Statements: Eighth In A Series

Sometimes it’s not the words in a firm’s mission statement that impresses, but the real actions of the company. New Belgium Brewery in Ft. Collins is one such example. New Belgium takes environmental consciousness to the next level by living it.

Founded by an electrical engineer and a social worker, it only makes sense that New Belgium has always looked for ways to be energy efficient and socially responsible. Through embracing new technologies, seeking out alternative forms of energy and reducing our waste stream, we strive to make smart business decisions and do well by the environment each and every day. We are currently focused on the following areas of environmental balance.
Greenhouse Gas Emissions Reduction



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.