Outstanding Mission Statements: Second In A Series

Heeb is the roiling product of so many drunken postmillennial nights on the mean streets of the Lower East Side. It is an ambitious antitrust investigation into the monopoly on God. It is a sweaty prizefight between hip hop and sushi in this corner and klezmer and kugel in the other. It is the bastard love child of Emma Goldman and Lenny Bruce. It is a plague on modern-day pharaohs replete with miraculous jailbreaks and a nice little riot or two. It is a Carnival cruise to the Garden of Eden with all-you-can-eat cheesecake and Parliament as the house band. Hallelujah.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.