OutEverything But OutStanding

I saw a Mitsubishi Outlander TV spot last night. It was a page torn directly from Nissan’s playbook.
Sadly, I don’t see a version on YouTube yet. But the “Out Everything” camapign is clearly a derivative of Nissan’s type-driven “Shift” campaign.
The Auto Channel describes it this way:

The Out Everything campaign kicks off with a 30-second television commercial taking the viewer from starting the car through its many performance and technologically advanced new features and finally onto the road. Consumers see how the Outlander can OutStart, OutRev, OutMusic, OutManuever, OutHandle, OutPace, OutRun, and ultimately OutEverything everything, all to the sound of a thumping music track that keeps the pace moving.

Mitsubishi’s national advertising agency, BBDO, developed the new campaign with online elements created by Organic, Inc.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.