One More Reason Bud Needs To Move On

from USA TODAY: The Center for Science in the Public Interest has a problem with Budweiser’s anti-Miller advertising. The ads in question feature beer-stealing football referees who lie to and run from police.
“One can’t help wonder whether the ads also have some other message in mind, namely, that breaking the law and bamboozling law enforcement efforts is a fine way to get a Bud Light,” wrote CSPI’s George Hacker, chief of the center’s Alcohol Policies Project. “Is that a message that Anheuser-Busch wants to send our millions of underage persons and adults…?”
Hacker echoed his objections Monday in writing to the Federal Trade Commission, asking that agency to help force the beer industry to strengthen self-regulation he said generally “has a history of vague standards, shoddy enforcement and no penalties for noncompliance.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.