Nothing Ventured Nothing Gained

from AdAge: Intelliseek of Cincinnati, a market research company, monitored 40 blogs during the Super Bowl to measure which ads were likely to generate the most buzz or controversy the day after the game.
“As for building buzz,” said Intelliseek’s marketing chief, Pete Blackshaw, “they’ve done a great job, but for a lot of people, it was just a cheap thrill and I’m not sure the ad will sustain itself with buzz.”
Among Intelliseek’s panel of bloggers the GoDaddy spot, created by the Ad Store of New York, was “polarizing,” Mr. Blackshaw said, and some people were surprised it made it on the air.
In the interest of full disclosure, this domain is registered at GoDaddy.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.