Not So Fast With That Anonymity, Fella

The Los Angeles Times code of conduct requires journalists to identify themselves as such when dealing with the public.
Michael A. Hiltzik, 53, a business columnist and a Pulitzer Prize-winning reporter for the paper, violated that ethics policy when using the names Mikekoshi and Nofanofcablecos, not only in posts to his own blog, but on other Web sites as well.
According to the New York Times, Mr. Hiltzik has been writing his Golden State blog, which carries the same name as his newspaper column, since last fall. As a blogger, Mr. Hiltzik is often strident in his liberal views, and has engaged in public political scrapes with a number of conservative bloggers.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.