I am launching a new service at South By Southwest this year. I don’t have a name for it yet, but I am ready to describe the interwoven offerings.
My highly customized introduction to Austin, Texas is a combination of concierge-like services, plus Marcom magic.
I will pick you up in my Volvo wagon at AUS (there’s room for three passengers, plus luggage) and drive you to your hotel, office, or VRBO. I will work with you in advance to understand your preferences for food, beverages, recreation, art, music, history, architecture, and so on. Upon arrival, I will present you with your groceries and a custom guide to the city and region, all based upon your stated interests.
Plus It Up with A Pitch
The premium offer includes two routes to take—the PR route or the brand consulting route.
The PR route is where you “pitch me your story” on the ride to the hotel. In the 20 or 30 minutes it takes to drive you, you spill the beans about your company, new film or record deal, while I record you and then use those notes to prepare an article for publication on Adpulp.com (and your own site, if you wish).
The article will be labeled as sponsored content on Adpulp and be part of our annual SouthBy coverage.
Ask Me Anything (Marketing Director by the Mile)
The other premium offer here is where you take the opportunity in the car to present your marketing proposition and your current brand communications challenges.
In this case, I will listen intently and then come back to you in a few days with a short written report that contains my assessment and strategic ideas to help you work the problem to a successful solution.
From Your Phone To Mine
These information services cost $500 each. It’s $1000 for the full welcome package. Or $1500 if you want both the PR and brand comms consulting, on top of the welcome package.
If you just want a warm welcome to Austin, I will gladly provide it to you for the $500 base fee.
Does that sound high? I don’t believe it is. If you buy the groceries and beverages when you get here, and pay for a rental car or rideshare to your destination, you’ll be at $250 easy, with no customized city guide and no ride in my Volvo wagon.
FWIW, I bought this used 2015 Volvo XC-70 wagon last May. It’s a great car. Sunroof, tan leather interior, Bose speakers, and so on. I know there are cheaper routes to and fro’. This Adpulp exclusive offer is the Austin Rocks, and I Want to Rock Austin way to roll.
Book Now, Because Seats Are Limited (For Real)
I’m offering these services during SouthBy on a first-come, first-served basis.
I want to fill up my calendar with people who are excited to experience Austin and this new concierge-level welcome and send-off. The best way to reach me is via email: [email protected]
Tell me your travel dates, including arrival and departure information and the location of your hotel or VRBO. If your time slots are open on my calendar, I will send you a calendar invite. After you accept the invite and provide the $500 base fee via Pay Pal or Venmo, I will send you a personal preferences form that will help inform the shopping and the custom city guide.