Minus 2.0

Hugh MacLeod can be counted on to deliver humorous material. He tends to drop it in a cartoon, but today we look at his latest list—“10 THINGS I HATE ABOUT WEB 2.0.”
I’ll cherry pick a few for our purposes here:

1. Reconciling the huge gap between how interesting and important you tell your clients it all is, versus how interesting and important you actually find it all yourself.
5. The well-intentioned but misguided belief that anonymous loser douchebags are actually entitled to an opinion.
10. The sophomoric conceit that “The Conversation” is two-way. To quote Fran Leibowitz, “The opposite of Talking is not Listening. The opposite of Talking is Waiting”.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.