Milquetoast for Breakfast, Milquetoast for Lunch…

Agency execs are a conservative lot when it comes to pitching ideas.
That’s the latest news from a study by Menlo Park, Calif.-based executive staffing firm Creative Group.
According to Marketing Daily, marketing executives–whose products and services are at stake–said they needed to push for more risky marketing strategies. Sixty-five percent of survey respondents who are marketing executives and 45% of those who are advertising executives said their firms do not take enough creative risks with projects.
I have to laugh at this. When is the last time a client told you to dial up the crazy?
If clients do harbor these desires they must be keeping them to themselves. That is, until a caller from Creative Group gets them to open up.
p.s. If you ARE a client and you want to dial up the crazy, give me a ring.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.