What starts in Miami doesn’t necessarily stay in Miami.
That’s the story out of Miami, where creative powerhouse Crispin Porter & Bogusky was born 35 years ago. According to The Drum and other media outlets, CP+B/Miami is closing its doors.
The announcement affects 75 employees in total, mostly in finance and accounting. Those functions will now be centralized in Boulder, where other employees are being offered relocation. Executive creative director in Miami, Tom Adams, will be moving to CP+B LA.
“We have a lot of sentimental attachment here, ’cause it’s been in our DNA. But, Miami has been our smallest office in the US for a long time,” said Chuck Porter. “We finally came to the conclusion to consolidate.”
Global chief executive Erik Sollenberg addressed the closure too, “The DNA of CP+B centers around incredibly talented people doing extraordinary things. It’s our obligation to our employees and our clients to create and maintain an environment where this can happen.”
With offices remaining in Boulder, LA, and São Paulo, I imagine that’ll work.