Meet Wendy

Wendy Thomas’ famous face has been plastered on Wendy’s locations worldwide since 1969, but surprisingly, she’s never appeared in a commercial for the fast-food chain. That is about to change as three new commercials starring Thomas begin airing in Las Vegas next week.

Thomas and her siblings own 33 Wendy’s franchises.
The spots were created by Wendy’s agency Kaplan Thaler Group, also the creators of the chain’s national “You know when it’s real” campaign, launched late last year with a $75-million budget.
[via MediaPost and Las Vegas Sun]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.