McNasty Rejects Free Goodwill

Resistance to advertising normally comes from the consuming public, but here we have a case of a giant corporation rejecting one of their best brand advocates.
from Los Angeles Times: Albert Okura, a businessman who owns and runs Juan Pollo, a chain of Mexican rotisserie chicken restaurants in Southern California operates a quirky museum in San Bernadino. Okura built the museum as a tribute to Ray Kroc, his longtime hero. Kroc opened the first McDonald’s in Des Plaines, Ill. in 1955.
The museum pays tribute to the burger empire that gave the world the Big Mac, McNuggets and the Happy Meal. Inside, visitors can see



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.