Adweek reports The Martin Agency has taken a page from advertising history* by helping to develop a new cable television show for the Speed Channel.
The show, Nascar Nation, is scheduled to premiere in February on Speed Channel, a cable network dedicated to motor sports and automotive programming. The network bills the show as the most comprehensive Nascar program on television. It will air four times each week.
“This show has been designed by Nascar fans for Nascar fans,” said Katherine Wintsch, senior strategic planner for the agency.
*Creating the content, not just the ads, was once a primary task for advertising agencies. Soap operas, for instance, were created to sell soap.
