“Look Before You Leap,” Says Jupiter Analyst.

Michael Gartenberg of Jupiter Research offers a cool-eyed assessment of some possible pitfalls for corporate blogs and also for individuals who talk about work on their personal blogs.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.