Listening In On Microbrands. Hook It Up!

LA Times is running a piece on the return of internet radio. Since I listen to internet radio every day (I’m near a computer), I hadn’t realized the medium had gone away. In fact, I’m still discovering new stations all the time. Just last week, thanks to Bret Dougherty, I found WXYC in Chapel Hill and it instantly became a new favorite.
Doc Searls didn’t think much of the article. However, I did find some of it interesting. The notion that portability is the key to mass adoption is obvious, but also intriguing. For Walkman-style mobility to become an internet radio reality, Wi-Max must first become the standard in urban centers and along all interstates. Wi-Max blankets large areas with a high speed wireless signal, much like cellular networks or tertiary radio does today.
Apple could drive this thing like a go-cart if they made iPods capable of picking up such signals.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.