Let Your Ray-Ban Flag Fly

Stuart Elliott ponders, “Why is Ray-Ban saying, ‘Don’t shade your peepers’? The idea is to find a playful way to encourage younger consumers, particularly those ages 18 to 25, to assert their individuality by revealing their sense of personal style.”
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Naturally, Ray-Ban’s new campaign from TBWA/Chiat/Day San Francisco needs a consumer generated media component. It has one. You can upload a picture of yourslf wearing Ray-Bans and the image will appear on 11 mega screens in Times Square, starting tomorrow.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.