Creative agency Leo Burnett London and the Design Museum, have launched the museum’s new purpose campaign, called ‘Design: Humanity’s Best Friend’, celebrating the impact of design in everyone’s lives. The campaign aims to show how design is integral to everyday life and highlights the museum as a must-see destination in London this year.
Lord Mandelson, Chairman of the Design Museum said, “The purpose of the Design Museum is to make the impact of design visible. Good design is all around us making our personal lives simpler, easier and nicer as well as providing world-changing solutions to some of humanity’s greatest challenges.”
The out-of-home sheets show a range of designs and is aimed at prompting people to rethink how design is significant for its influence on everyday lives, be it commercially, culturally or practically.
This year marks 30 years since the Design Museum first opened its doors to the public in 1989.
Chaka Sobhani, Chief Creative Officer at Leo Burnett London said, “Design is one of the most important tools we have for understanding and changing the world we live in. This campaign hopefully brings the wonder and ubiquity of design to the forefront of people’s minds.”
FWIW, I Feel Like I’ve Seen This Design Before (See Above)