To promote the launch of the Stinger GT, Kia, in partnership with INNOCEAN Worldwide, created an interactive book that mimics the performance of a true GT to share with 100 of the country’s most influential journalists and automotive-award jurors.
The booklet, dubbed, “Text Drive,” featured eight chapters coordinating with the car’s 8-speed automatic transition and a special sticker that revealed the first image of the car.
To get the journalists’ adrenaline pumping and showcase the brand’s high-end look and feel, the booklet features special spot pattern fragrant encapsulated scratch-n-smell varnish.
Client: Kia Motors America
Advertising Agency: Innocean Worldwide Americas
Printing and Fulfillment: Coast Graphic Services
Retouching: Graphic Industries
Content Film: Anton Watts Photography
Motion Assistant: Industrial Digital
Retouching: Midas Retouching
Post Production Company: MoxBox Animation
Music Design: Yessian
PR Agency: Zeno Group
Studio: Car Prep Inc
