Just Do It

Al Ries writing in Ad Age says it’s imperative to describe one’s brand in three words.
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Powerful, long-lasting brands are built by owning a word in the mind.
What

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.