Jobs Pulls Books And No Punches

USA Today reports that Apple Computer has retaliated against the publisher of an upcoming unauthorized biography about chief executive Steve Jobs by removing dozens of other technology books sold by the publisher from Apple stores around the world.
Jobs.jpg
Apple removed the books last week from all 104 of its stores after failing in a monthlong attempt to persuade John Wiley & Sons not to release iCon Steve Jobs: The Greatest Second Act in the History of Business, which is to go on sale within the next six weeks, the publisher said.
The book’s author, Jeffrey Young, says Jobs has nothing to fear from iCon. “I thought the book was pretty positive and laudatory,” Young said. “It covers his personal life and there is something about his illness. I wouldn’t call any of it outrageous. I’m totally bewildered.”
Cupertino-based Apple is known for aggressively protecting its intellectual property, as well as its brand image. A fact that may have led

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.