Thanks to this latest development from Verizon, cell phone users on their network are now primed to be distracted not just by calls, text, games and the mobile web, but by banner advertising.
The New York Times has the story.
Beginning early next year, Verizon Wireless will allow placement of banner advertisements on news, weather, sports and other Internet sites that users visit and display on their mobile phones, company executives said.
The development is a substantive and symbolic advance toward the widespread appearance of marketing messages on the smallest of screens. Advertisers have been increasing the amount they spent on mobile marketing, despite lingering questions about the effectiveness of ads on portable phones.