Today, Customer Experience (CX) Makes or Breaks Your Brand Promise

Content isn’t king. Customer experience is king. What does this mean for marketers? Simple. When a brand’s primary advertising claims fail to play out in real life, the result is more cognitive dissonance and loss of trust. In other words, it’s exactly what no one wants. In days gone by, a brand could make a … Continue reading Today, Customer Experience (CX) Makes or Breaks Your Brand Promise