An empowered organization is one where the CEO enables her managers and staff. An empowered communications strategy is one where the marketer enables the customer. This is good enabling, not the A.A. kind.
…for the chart lover within.
Inverting The Pyramid
October 20, 2004 By
About David BurnI wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.
