Introducing Hand Made Spam

Barry Scott is a character created to sell Cillit Bang, a cleansing agent marketed in Great Britian. Scott may also be a real person, but there can be no question what this real person, or made up character, wants. He wants to sell you more Cillit Bang.

Hello cyber web space countrymen! I’m Barry Scott here and I’m here to tell you about…me! Hmmm, what are my interests? Well, despite fans sending me thong underpants, I’m actually a bit of a patterned sweater kind of guy. Bring back the Xmas jumper, that’s what I say! I’m also a bit of a music buff. I have a large collection of easy listening hits on different formats – 8-track, vinyl and even CD. I love artists like Chris De Burgh, The Nolan Sisters, Shakin Stevens, and – when I’m in the mood for romance, some Hot Chocolate. I’ll tell you even more about me later. For now, I have get my Cillit Bang out for some big time banging!

Catherine Taylor at Adfreak breaks it down for us.

If you want to creep yourself out about the future of marketing, one anecdote on the Word of Mouth Marketing Association blog should do the trick. Seems a guy named Tom Coates, who works for the BBC, posts a long item on his personal blog,, about how he hasn’t spoken to his father in 30 years. Among the sympathetic postings is one from a “Barry Scott,” who says he went through a similar ordeal but decided to make amends with his dad. He even says Coates can “drop [him] a line” if he needs further support. But as it turns out, Barry Scott doesn’t exist—except as an alleged spokesperson for Reckitt Benckiser’s household cleaner Cillit Bang.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.